Brand Building through Paid Search Marketing
Search marketing is not just about direct response. With millions of daily keyword searches by engaged users, this is a terrific channel for branding exercises. The search engine pay-per-click model...
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McAfee Update Failure a Missed PPC and Social Opportunity
As the news of the Windows-crashing McAfee update is spreading across the globe, and the bad publicity is rising to the top of the organic results and Twitter is getting negative updates every few...
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Branding through Paid-Search: Impression Share Optimisation
In recent sessions with Google, it has become apparent that as the use of search as an acquisition tool has matured, the company is looking to broaden paid search’s appeal as a branding tool (and...
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